.png)
Parpera
Parpera is an Australian fintech aiming to disrupt and improve business banking for small businesses.
The company has raised $3.5M as of April 2024.
Parpera engaged SonicBoom to help with its content marketing efforts.
We:
- developed the company's content strategy
- designed, launched, and produced the company's podcast, From Little Things
- ran its social media accounts across Instagram and LinkedIn, publishing short videos, carousels, and memes
- increased the company's reach on Instagram by 56X within 3 months (from 500 to 28,000)
- increased the company's reach on LinkedIn by 10X within 3 months
- ran a direct outreach campaign for the company on LinkedIn and via email
- provided ongoing guidance and advice on marketing and GTM strategies
Check out a testimonial from Parpera founder Daniel Cannizzaro, and listen to an episode of From Little Things below.
The company has raised $3.5M as of April 2024.
Parpera engaged SonicBoom to help with its content marketing efforts.
We:
- developed the company's content strategy
- designed, launched, and produced the company's podcast, From Little Things
- ran its social media accounts across Instagram and LinkedIn, publishing short videos, carousels, and memes
- increased the company's reach on Instagram by 56X within 3 months (from 500 to 28,000)
- increased the company's reach on LinkedIn by 10X within 3 months
- ran a direct outreach campaign for the company on LinkedIn and via email
- provided ongoing guidance and advice on marketing and GTM strategies
Check out a testimonial from Parpera founder Daniel Cannizzaro, and listen to an episode of From Little Things below.
We can run your podcast for you
The beauty of podcasts is that you can listen to them anywhere - going for a walk, in the gym, in the car, and so on.
That’s why they've become one of the most popular mediums in the world.
As of mid 2023, there are 464.7 million podcast listeners globally as of 2023.
This number is predicted to reach 504.9 million by 2024.
The podcast industry market size is $23.56 billion.
Podcasts build an intimate connection with the listener like no other medium, and they can be an excellent relationship and brand-building tool.
Join a16z, First Round Capital, FirstMark, Blackbird, and other high profile firms using podcasts to build brand awareness, relationships, and quality deal flow.
What we do
Podcast strategy
Podcast coaching
Guest booking
Post-production
Distribution
Marketing and promotion
Book your free strategy call here.
.png)